> ## Content Index
> Fetch the complete content index at: https://www.swedishtechnews.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Bootstrapped social media design platform SCRL doubles revenue to €34M
- URL: https://www.swedishtechnews.com/bootstrapped-social-media-design-platform-scrl-doubles-revenue-to-eur34m/
- Published: 2026-08-13T15:11:36.000Z
- Updated: 2026-08-13T15:13:27.000Z
- Description: SCRL, a Stockholm-based social media design platform for creators, doubled its revenue in 2025 to SEK376.5M (€34M, $40M). The year-over-year growth rate accelerated, from 69% previously.
- Author: Martin Weigert
- Tags: SCRL (Appostrophe)

*This news was covered in* [*today's PRO newsletter*](https://www.swedishtechnews.com/swedish-tech-news-pro-aug-13-2026/)*.*

[SCRL](https://scrl.com/), a Stockholm-based startup offering a purpose-built social media design platform for creators, doubled its revenue in 2025 to SEK376.5M (€34M, $40M), according to the just [released](https://www.bolagsfakta.se/5590655048-Appostrophe%5FAB) annual report. The year-over-year growth rate accelerated, from 69% previously.

The result after financial items was -SEK5M, compared to -SEK3.2M in 2024.

The company behind SCRL, Appostrophe, was founded in 2016 by Carl Unger and Oskar Larsson. It initially operated as app studio. 

In 2021 the founders [acquired](https://www.breakit.se/artikel/44416/appostrophe-bought-scrl-as-an-uncut-diamond-app-now-turns-over-sek-300-million) SCRL for $1M, which since then has become the full focus. [According to Breakit](https://www.breakit.se/artikel/47047/har-lyckats-charma-amerikanarna-nu-rusar-scrl-agaren-appostrophe), SCRL has been downloaded over 50 million times.

Notably, unlike many other fast growing tech startups, SCRL has not raised any outside funding.

ℹ️[Company details](https://data.swedishtechnews.com/startup-details/srcl/r/ptGJNBZ44z9vtu) 

## Receive Swedish startup & tech news right into your inbox

Subscribe to Swedish Tech Weekly, a free newsletter with the latest from Sweden's tech and startup industry, curated by Martin Weigert.

Subscribe 

Email sent! Check your inbox to complete your signup. 

No spam. Unsubscribe anytime. [Privacy policy](https://www.swedishtechnews.com/privacy-policy/).