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# News January 27, 2022: Soundtrack Your Brand, Norrsken Jobs, Bolt Market and more
- URL: https://www.swedishtechnews.com/news-january-27-2022/
- Published: 2022-01-27T16:29:08.000Z
- Updated: 2023-08-11T16:57:28.000Z
- Description: Here are today's news from Sweden's startup and tech sector, plus some interesting reads, exclusively for subscribers of Swedish Tech News.
- Author: Martin Weigert
- Tags: Daily (PRO), Soundtrack (formerly Soundtrack your Brand), norrsken, Spotify, nidoco

Here are today's news from Sweden's startup and tech sector, exclusively for subscribers of Swedish Tech News.

💡

This post has been unlocked and made available for free a month after publication.   
  
[Subscribe to Swedish Tech News](https://www.swedishtechnews.com/#/portal/signup) to get access to a **daily newsletter** that brings you a brief overview of news from the Swedish startup & tech sector, curated by [Martin Weigert](http://www.twitter.com/martinweigert).  
  
Or, if you prefer a **free weekly newsletter**, [subscribe to Swedish Tech Weekly](https://swedishtechweekly.com/)!

**Financing rounds**

- Stockholm-based investment company Nidoco led a €7M funding round raised by Finnish green wall provider [Naava](https://www.naava.io) ([English](https://tech.eu/brief/can-you-bring-nature-indoors-finnish-green-wall-innovator-shows-how-with-e7-million-to-create-healthier-interiors/)).

**News from Swedish startups, the tech sector and VCs**

- [Soundtrack Your Brand](https://www.soundtrackyourbrand.com/), Stockholm-based music licensing service for businesses, plans to go public in the US next year. The company saw sales from its b2b subscription service jump 40% last year ([English](https://www.bloomberg.com/news/articles/2022-01-26/spotify-backed-streamer-soundtrack-your-brand-targets-u-s-ipo)).
- [Norrsken Jobs](https://www.norrsken.org/jobs) is a new job board and matchmaking service launched by Norrsken that wants to pair talent with impact entrepreneurs and jobs ([English](https://www.eu-startups.com/2022/01/norrsken-jobs-launches-to-navigate-the-grey-areas-of-impact-pairing-candidates-with-the-jobs-that-will-make-a-difference/)).
- Estonia's [Bolt Market](https://market.bolt.eu/) launched its first rapid grocery delivery service in Sweden, targeting Stockholm's Södermalm district, where it competes with [Foodora](https://www.foodora.se/en/), [Vembla](https://www.vembla.se/), [dingdong](https://www.dingdongapp.io), and possibly even more protagonists ([Swedish](https://www.ehandel.se/foodora-far-konkurrens-har-oppnar-utmanaren-forsta-butiken), [machine translation](https://www-ehandel-se.translate.goog/foodora-far-konkurrens-har-oppnar-utmanaren-forsta-butiken?%5Fx%5Ftr%5Fsl=auto&%5Fx%5Ftr%5Ftl=en&%5Fx%5Ftr%5Fhl=sv&%5Fx%5Ftr%5Fpto=wapp)).
- Hélène Barnekow is stepping down as CEO of Microsoft Sweden. Tomas Frimmel will take over that role ([Swedish](https://www.realtid.se/han-tar-over-efter-helene-barnekow-som-satsar-pa-norge), [machine translation](https://www-realtid-se.translate.goog/han-tar-over-efter-helene-barnekow-som-satsar-pa-norge?%5Fx%5Ftr%5Fsl=auto&%5Fx%5Ftr%5Ftl=en&%5Fx%5Ftr%5Fhl=sv&%5Fx%5Ftr%5Fpto=wapp)).
- [Spotify](http://www.spotify.com) has started to remove Neil Young's music after the company refused to take down Joe Rogan’s podcast. The company chose audio over music, but bigger decisions might lie ahead ([English](https://musicindustryblog.wordpress.com/2022/01/27/spotify-chose-audio-over-music-but-bigger-decisions-lie-ahead/)).

**Other interesting reads from the startup/VC world & beyond**

- When people listen to happy songs, the market outperforms ([English](https://hbr.org/2022/01/when-people-listen-to-happy-songs-the-market-outperforms))

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That's it for today.