Become newsletter sponsor of Swedish Tech Weekly

Hi, I'm Martin Weigert, founder and curator of Swedish Tech Weekly and Swedish Tech News. Below you find information about sponsoring Swedish Tech Weekly.

Quick access to sections on this page:
-> Newsletter details and key numbers
-> Why you should become sponsor of Swedish Tech Weekly
-> Details of the sponsoring and pricing

Swedish Tech Weekly (“STW”) is a free weekly newsletter offering a curated overview of news from Sweden’s startup & tech sector.
Launched in December 2018 (here's the first newsletter issue).
Published Monday mornings around 6:00 CET.
Number of subscribers: More than 2500, with the majority based in Sweden or with a background in Sweden.
Average open rate: over 60%.
Around 54% of subscribers are registered with a corporate mail address, 46% with a private mail address.
Typical subscribers are investors (VCs, other institutional investors, angels), entrepreneurs, startup operators, tech professionals, software engineers, industry thought leaders, journalists, and other high status individuals with influence and decision making power. Here's anonymized data on subscriber backgrounds
List of testimonials.
Here is a recent issue of the newsletter.

Build awareness for your product/service among an exclusive, premium target group which is hard and usually very costly to reach. Combine this sponsoring with marketing and communication activities through other channels and means.
Present your product/service as supporter of the Swedish startup & tech sector. Benefit from the goodwill this generates among subscribers who are able to receive the newsletter at no costs, thanks to you.
Benefit from the high trust that Swedish Tech Weekly has created among its subscribers over more than 250 issues. Subscribers have internalized the uncompromising focus on quality content and high end sponsors.

Details of the sponsoring

Sponsoring can be booked in a default package of 8 subsequent newsletter issues. You can also inquire about a custom campaign length, based on availability.
Each sponsored newsletter costs SEK500 excl VAT (or €50 Euro for companies not based in Sweden), translating into a total cost of SEK4000/€400. For a limited time, sponsors get an additional 25% discount, for bookings for 2024.
The total amount is invoiced in full at the beginning of the campaign.
Each issue of the Swedish Tech Weekly newsletter will have a maximum of 4 sponsors.
None of the other sponsors will be a competitor to your company or offering.
Each sponsor will have their ad shown twice in each newsletter issue – one in the sponsor section right at the top, and one in the sponsor section further down. Here is a recent newsletter where you can see how the sponsor sections look like.
The exact position of the ad in a newsletter's two sponsor sections will alternate throughout the campaign, so that each active sponsor gets to be shown equally often on each available spot.
The sponsor ad image must be delivered as 600x600 pixel file in either jpg or png format. The published dimensions will be smaller, so don't squeeze in too much information. If it features any language, it should be in English or Swedish. The image(s) and the URL to link to, shall be submitted by mail to ads@swedishtechweekly.com, at the latest on the Friday before a Monday newsletter.
The sponsor can choose to show the same, or two different versions of the ad in each newsletter.
The sponsor can switch the ad image at any point throughout the campaign, by submitting a new ad image via email.
A week after a newsletter was sent, sponsors are provided with performance statistics through a shared Google sheet.
Swedish Tech Weekly has the right to end a sponsoring agreement prematurely. In such a case, the sponsor will be reimbursed for any amount already paid to Swedish Tech Weekly for the booked sponsoring of newsletter issues that have not been published yet.

For booking inquiries, please fill out this brief waitlist form (takes 20 seconds), to get notified when the next sponsoring spot is available. Or email me at sponsoring@swedishtechweekly.com (in Swedish, English or German).

P.S. if you are interested in becoming an exclusive sponsor (i.e. the only sponsor during a campaign duration), please see details and prices on this page.

/Martin
Founder & curator
Swedish Tech Weekly & Swedish Tech News