Specifications for ads on Swedish Tech Weekly

Swedish Tech Weekly (“STW”) is a free weekly newsletter offering a curated overview of news from Sweden’s startup & tech sector.

Newsletter details and key numbers

  • Launched in December 2018 (here's the first newsletter issue).
  • Published Monday mornings around 6:00 CET.
  • Number of subscribers: 2400+ (June 2024), with the majority based in Sweden or with a background in Sweden.
  • Average open rate: over 60%.
  • Around 54% of subscribers are registered with a corporate mail address, 46% with a private mail address.
  • Typical subscribers are investors (VCs, other institutional investors, angels), entrepreneurs, startup operators, tech professionals, software engineers, industry thought leaders, journalists, and other high status individuals with influence and decision making power.
  • List of testimonials.
  • Here is a recent newsletter issue.

Ad specifications

Option 1:

    • Large linked image (delivery dimensions 1200x800px, jpg or png format) and text below (around 300 characters) + link with a call to action.

Option 2:

    • Large linked image (delivery dimensions 1200x1200px, jpg or png format) and text below (around 100 characters) + link with a call to action.
  • Here are examples of previous ads to get you an idea how they look like in the newsletter.
  • The ad content may be in English or Swedish. The editorial language of Swedish Tech Weekly is English.

Ad assets delivery deadline

  • The ad assets must be delivered to sponsoring@swedishtechweekly.com at least one week before the agreed upon date of the sponsor ad appearance in the Swedish Tech Weekly newsletter.