hiasynth raises angel round to turn any AI into a European market analyst
This news was first covered in yesterday's PRO newsletter.
hiasynth, a new startup from Stockholm, has built a synthetic model of Europe's population at 1:1 scale designed to be queried by AI. The solution allows companies to analyse any consumer market in Europe.
hiasynth, founded by Swedish serial entrepreneur, tech operator, and maker
Emma Agering, will launch later this month, at the Bits & Pretzels tech conference in Munich.
The product is being offered through MCP (Model Context Protocol), the open standard that lets AI assistants such as Claude and ChatGPT query external tools and data directly.
Emma Agering says that the model holds half a billion personas across 37 countries, each with more than 600 attributes that co-vary as they do in the real population. Though entirely synthetic, each persona is plausible: income, housing, consumption, habits and values line up the way they do in real life.
"Market intelligence has always been a luxury service, priced for enterprise. That price is about to collapse. When Europe is one model instead of 37 research projects, a ten-person company can read a market across the continent as well as the market down the street", founder Emma Agering notes.
Ahead of the launch, hiasynth has raised an angel round led by Further Than Capital, joined by three other angel investors. Emma Agering did not disclose the amount.
I covered hiasynth first in PRO a year ago. Initially Agering's idea was to allow conversations with synthetic people on a Discord server. She iterated from there, and arrived at the product that's soon to launch.
