News August 19, 2022: Aonic, Suturion, Freja eID, Awardit and more

Here is today's curation of news from Sweden's startup and tech sector, exclusively for subscribers of Swedish Tech News.

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Mergers & acquisitions

  • Aonic (Stockholm, video gaming group) acquires German ad-tech and marketing platform company exmox for nearly $100M (English).

Funding news

  • Suturion (Lund, medical manufacturer of a sewing machine for standardized closure of the abdomen): SEK15M (€1.4M, $1.4M) from existing investors such as Almi Invest and LU Holding, as well as undisclosed new private investors. The company plans to raise an additional SEK5M during fall 2022 (exclusive, via mail).

News from Swedish startups, the tech sector and VCs

  • Freja eID, Stockholm-based electronic ID provider, announces having reached the milestone of 700,000 registered users in Sweden (Swedish, machine translation).
  • The Turkish media regulator, RTÜK, has fined Spotify for having a playlist with a name that "insulted" the country’s president: "The songs that Recep Tayyip Erdoğan listens to while drinking raki" (English).

Swedish tech earnings reports

Other interesting things from the startup/VC world & beyond

  • The Wall Street Journal wonders: "Wait, when did everyone start using Apple Pay?" (English / WSJ paywall, alternative URL).
  • How to get great senior women to join your company (English, Twitter thread).
  • Product-led growth (GPL) companies face a tough choice in the current market climate, because the traditional two-pronged PLG go-to-market (GTM) no longer works (English).
  • The Swedish economy turned upwards during Q2 after a decline in Q1 (English, Swedish).
  • Esrange Space Center at the Arctic circle in the heart of Swedish Lapland is kickstarting a new satellite launch effort by the Swedish Space Corporation (SSC) to place as many as 10 to 15 small- to medium-sized satellites onto polar orbits by 2026 (English).


That's it for today.

Martin Weigert

Martin Weigert

Martin is the founder of Swedish Tech News. Every day he spends many hours gathering and curating the latest from Sweden's startup & tech sector. Contact: