News December 6, 2022: Mylla, Melon, startup clones, Techarenan Zero, byFounders and more

Here are today's news from Sweden's startup and tech sector, exclusively for subscribers of Swedish Tech News.

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Funding news

  • EQT Ventures led a $8.5M seed round raised by UK-based hardware engineering software company Flow (English).

>> Daily updated, subscriber-exclusive Google sheet with all funding rounds raised by private Swedish startups and scaleups.

News from Swedish startups, the tech sector and VCs

  • Mylla, Malmö-based online marketplace which lets local farmers sell directly to end consumers, has launched for customers in Stockholm and Gothenburg (Swedish, machine translation).
  • A year ago, the London-based Swedish entrepreneur Sanne Fouquet founded microlearning startup Melon. The UK-based company now raised £1.2M (€1.4M, $1.5M) in a pre-seed round led by early-stage VC Peak (English, Swedish).
  • Erik de Stefanis, Swedish partner at NYC-based VC firm Interlace Ventures, wrote about Swedish startup "clones" – that is, startups that - whether intentionally or not – are "incredibly similar to existing US-based startups in terms of business model, brand, and messaging" (English).
  • Swedish entrepreneurial and innovation platform Techarenan launches a new international event with focus on sustainability. "Techarenan Zero" will take place in Stockholm on 23 March 2023 (English).
  • Denmark-headquartered VC firm byFounders opened a Stockholm office this week. Magnus Hambleton, who joined the firm recently, is the first investor based in the Swedish capital (exclusive).

Other interesting things from the startup/VC world & beyond

  • Norwegian online grocery store Oda (formerly Kolonial) raised a fresh $151M, but at a lowered valuation of $353M (English).
  • German early-stage investor SquareOne (previously Paua Ventures), announced the launch of its third fund at €100M, targeting B2B Enterprise Software / SaaS startups in Europe (English).
  • Using ChatGPT to get advice on building a startup (English).
  • Apple launched its self-service repair program in Sweden and other European countries (English). And on December 13, the company will start to sell the HomePod Mini in Sweden (Swedish, machine translation).
  • Swedish companies SSAB and TRIWA presented "the world's first consumer product made using fossil-free steel" – a watch (English).
  • An experience report from staying at a high-end off-the grid cabin in the Swedish forest (English).
  • Sweden's new digital infrastructure for the distribution of reserved train tickets will be based on the international and open standard OSDM (English, Swedish).


That's it for today.

Martin Weigert

Martin Weigert

Martin is the founder of Swedish Tech News. Every day he spends many hours gathering and curating the latest from Sweden's startup & tech sector. Contact: