Spiich announces a €3M seed funding round to help salespeople spend less time on admin
Spiich, a Stockholm-based startup offering an AI sales assistant, today announced a €3M seed funding round, led by Danish VC firm Ugly Duckling Ventures.
Alliance VC and Cherry Ventures also participated, as did previous investors Ampli Ventures, Fabian Hedin (Lovable co-founder), Lukas Saari (Tandem Health co-founder), and Emil Eifrem (Neo4j co-founder).
Breakit was first to cover details about this at that point unannounced funding a few weeks ago.
Spiich was founded in early 2025 by Johan Torssell and Dennis Hadzialic, and is competing in a segment that has become extremely crowded – this year alone I have added 27 new Swedish sales tech startups to the Startup Database by Swedish Tech News.
Spiich says it distinguishes itself from the wave of competitors by following the thesis that "sales is human".
Instead of attempting to replace the salesperson, the company focuses on "letting salespeople sell, and let AI handle the rest".
Administrative tasks such as prospecting, planning, and data entry, account for a significant share of a salesperson’s time. By handling that work, Spiich wants to enable people passionate about selling to spend more time on what they love, and what creates value for the business.
Spiich cites 50+ customers across fifteen countries across Europe, the US and South America, and "almost no churn". Customers have closed more than 50,000 deals through the platform, according to the startup.
Today's seed funding announcement comes ten months after the Stockholm-based startup raised a €600K pre-seed round led by Ampli Ventures.
Spiich was first covered in Swedish Tech News PRO in February 2025.
