SSE Business Lab selects 13 startups for the summer 2025 program

This news was covered on June 16, 2025 in the daily PRO newsletter.

SSE Business Lab, the highly ranked incubator and accelerator of the Stockholm School of Economics, has admitted 13 startups to its summer program. Among the selected companies are:

Ayra: automates content creation and distribution while maintaining brand consistency, precision, and engagement

Dentio: AI powered co-pilot for dentists to automate administrative tasks ➡️ first covered in Swedish Tech News PRO on May 13, 2025

Her: developing a "personal second brain" that turns goals into action – one conversation at a time

PlutoVets: digitally powered veterinary clinic that also offers house calls ➡️ first covered in Swedish Tech News PRO on December 4, 2024

Lynora: AI-powered solution to off-load cumbersome tasks, so that sales teams can focus on selling ➡️ first covered in Swedish Tech News PRO in August 2024 (under its initial working name)

Stardust: tool that generates winning ads  ➡️ first covered in Swedish Tech News PRO on April 4

In addition, seven more startups still in stealth mode were admitted (PRO subscribers learned about two of them).