News October 14, 2022: Tradera, Flowlife, Pirr, Exeger, Node Ventures and more

Here is today's curation of news from Sweden's startup and tech sector, exclusively for subscribers of Swedish Tech News.

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Funding news

  • Tradera (Stockholm, online second hand marketplace): SEK50M (€4.5M, $4.4M) in equity funding from Ceder Capital at a post-money valuation of SEK915M. Additionally, the investment company bought existing shares and now owns around one third of Tradera (Swedish / DI Digital paywall, Swedish #2, machine translation).
  • Flowlife (Stockholm, maker of recovery tech massage products): SEK17M (€1.5M, $1.5M) from undisclosed investors (Swedish / Breakit paywall, Swedish #2, machine translation).
  • Pirr (Stockholm, upcoming personalized erotica app): undisclosed amount in a pre-seed round from undisclosed angel investors, as well as a SEK900K grant (€80K, $80K) from Vinnova (English).

>> Daily updated, subscriber-exclusive Google sheet with all funding rounds raised by private Swedish startups and scaleups.

News from Swedish startups, the tech sector and VCs

  • "This is a long term game", says Giovanni Fili, founder and CEO of Stockholm-based Exeger, in this lenghty interview. So far to date, the manufacturer of flexible solar cells made to power gadgets, has raised €180M ($175M) since its creation in 2009 (English).
  • Climatiq, the Berlin-based carbon intelligence platform co-founded and led by Swedish entrepreneur Hessam Lavi, just raised a €6M ($5.8M) seed round led by Singular VC (English).
  • E-scooter companies in Stockholm were fined a total of SEK1.3M (€120K, $115K) during September for vehicles that broke the newly introduced parking rules (Swedish, machine translation).
  • Node Ventures ( is the name of a new Stockholm-based early-stage VC firm co-founded and led by John Elvesjö, the co-founder of technology company Tobii and most recently of Brightly Ventures. No details on the fund size yet (Swedish / Breakit paywall).

>> This week, I've started to track around 20 new Swedish tech startups. Check out my subscriber-exclusive tech startup tracker (log in with your subscriber email).

Other interesting things from the startup/VC world & beyond

  • As Sweden has as bunch of electric motorcycle startups, this is potentially great news for them (and will probably emerge as a trend in other comparable countries as well): Indonesia plans to put 2 million electric motorcycles on the road in the next 3 years (English).
  • UK-based private equity platform Lightrock has closed its inaugural Lightrock Climate Impact Fund (LCIF) with €860M ($840M) in funding, to drive net-zero innovations in Europe and North America (English).
  • How to find startup ideas (English).
  • As a software engineer, joining late-stage companies is no longer an almost guaranteed way to make big money (English).
  • A text by someone who claims to have earned $200K last year ghostwriting tweets for US-based venture capitalists (English / Insider paywall, alternative URL).


That's it for today.

Martin Weigert

Martin Weigert

Martin is the founder of Swedish Tech News. Every day he spends many hours gathering and curating the latest from Sweden's startup & tech sector. Contact: