Become newsletter sponsor of Swedish Tech Weekly
Hi, I'm Martin Weigert, founder and curator of Swedish Tech News. Below you find information about sponsoring Swedish Tech Weekly, a free weekly newsletter published on Mondays.
Newsletter details and key numbers
- Swedish Tech Weekly (“STW”) is a free weekly newsletter offering a curated overview of news from Sweden’s startup & tech sector.
- Launched in December 2018 (here's the first newsletter issue).
- Published Monday mornings around 6:00 CET.
- Number of subscribers: More than 2800, with the majority based in Sweden or with a background in Sweden.
- Average open rate: close to 60%.
- Around 54% of subscribers are registered with a corporate mail address, 46% with a private mail address.
- Typical subscribers are investors (VCs, other institutional investors, angels), entrepreneurs, startup operators, tech professionals, software engineers, industry thought leaders, journalists, and other high status individuals with influence and decision making power. Here's anonymized data on subscriber backgrounds
- What subscribers say about Swedish Tech Weekly
- Here is a recent issue of the newsletter.
Why you should become sponsor of Swedish Tech Weekly
- Build awareness for your product/service among an exclusive, premium target group which is hard and usually very costly to reach. Combine this sponsoring with marketing and communication activities through other channels and means.
- Present your product/service as supporter of the Swedish startup & tech sector. Benefit from the goodwill this generates among subscribers who are able to receive the newsletter at no costs, thanks to you.
- Benefit from the high trust that Swedish Tech Weekly has created among its subscribers over more than 250 issues. Subscribers have internalized the uncompromising focus on quality content and high end sponsors.
Pricing and conditions
- Each sponsor ad costs SEK750 excl VAT (or €75 for companies not based in Sweden). Here you see an example of how an ad looks like in the newsletter (scroll down a bit).
- If you book a 4-week campaign, you get a 10% discount.
- If you book an 8-week campaign, you get a 20% discount, as well as complementary access to a Swedish Tech News PRO subscription for one user during the campaign period.
- The total amount is to be paid before the start of the sponsor campaign, either via invoice or card payment.
- Each issue of the Swedish Tech Weekly newsletter will feature a maximum of 3 sponsors. None of the other sponsors will be a competitor to your company or offering.
- The exact position of the ad in a newsletter will alternate during the campaign period.
- Swedish Tech Weekly has the right to end a sponsoring agreement prematurely. In such a case, the sponsor will be reimbursed for any amount already paid to Swedish Tech Weekly for the booked sponsoring of newsletter issues that have not been published yet.
- For booking inquiries, please fill out this brief form (takes 20 seconds). Or email me at sponsoring@swedishtechweekly.com (in Swedish, English or German).
Ad specifications and process
- Each sponsor ad consists of an image (delivery in 1000x1000 pixels in either jpg or png format) as well as a text of up to 200 characters (including a call to action + link). Here you see an example of how an ad looks like in the newsletter (scroll down a bit).
- The language of the ad should be either English or Swedish.
- The image(s), text and url to link to, shall be submitted by mail to ads@swedishtechweekly.com, at the latest on the Thursday before a Monday newsletter.
- The sponsor can switch the ad elements at any point throughout the campaign, by submitting a new ad image and/or text via email.
- A week after a newsletter was sent, sponsors are provided with performance statistics through a shared Google sheet.
For booking inquiries, please fill out this brief form (takes 20 seconds). Or email me at sponsoring@swedishtechweekly.com (in Swedish, English or German).
/Martin
Founder & curator
Swedish Tech Weekly & Swedish Tech News