Become newsletter sponsor of Swedish Tech Weekly

Hi, I'm Martin Weigert, founder and curator of Swedish Tech Weekly and Swedish Tech News. Below you find information about sponsoring Swedish Tech Weekly.

Quick access to sections on this page:
-> Newsletter details and key numbers
-> Why you should become sponsor of Swedish Tech Weekly
-> Details of the sponsoring
-> Prices

Swedish Tech Weekly (“STW”) is a free weekly newsletter offering a curated overview of news from Sweden’s startup & tech sector.
Launched in December 2018 (here's the first newsletter issue).
Published Monday mornings around 6:00 CET.
Number of subscribers: More than 2400 (May 2024), with the majority based in Sweden or with a background in Sweden.
Average open rate: over 60%.
Around 54% of subscribers are registered with a corporate mail address, 46% with a private mail address.
Typical subscribers are investors (VCs, other institutional investors, angels), entrepreneurs, startup operators, tech professionals, software engineers, industry thought leaders, journalists, and other high status individuals with influence and decision making power.
List of testimonials.
Here is a recent newsletter issue.

Build awareness for your product/service among an exclusive, premium target group which is hard and usually very costly to reach. Combine this sponsoring with marketing and communication activities through other channels and means.
Present your product/service as supporter of the Swedish startup & tech sector. Benefit from the goodwill this generates among subscribers who are able to receive the newsletter at no costs, thanks to you.
Benefit from the high trust that Swedish Tech Weekly has created among its subscribers over more than 250 issues. Subscribers have internalized the uncompromising focus on quality content and high end sponsors.

Some previous sponsors

Details of the sponsoring

Option 1: Exclusive sponsoring

An exclusive sponsoring of Swedish Tech Weekly includes 3 large ad units per newsletter:
- Large linked image (delivery dimensions 1200x800px) and optional text (around 300 characters) + link, right at the top of the newsletter.
- Large linked image (delivery dimensions 1200x800px) and optional text (around 300 characters) + link, below the funding news section.
- Large linked image (delivery dimensions 1200x800px) and optional text (around 300 characters) + link, in the lower part of the newsletter.

Option 2: Non-exclusive sponsoring

A non-exclusive sponsoring of Swedish Tech Weekly includes 1 large ad unit per newsletter.
- Large linked image (delivery dimensions 1200x800px) and optional text (around 300 characters) + link, either right at the top of the newsletter, or in the upper section (depends on availability).

Additional details (applies to both exclusive and non-exclusive sponsoring)

Here are examples of previous ads to get you an idea how they look like in the newsletter.
The elements of the ad(s) may be changed throughout the campaign duration. The deadline for submissions of changes via email is Wednesday 12 AM (CET) for the newsletter issue to be published the following Monday.
The ad content may be in English or Swedish. The editorial language of Swedish Tech Weekly is English.
A sponsor will be provided with basic newsletter open and click statistics, typically two days after a newsletter issue was sent.
A sponsor will be mentioned prominently in the LinkedIn post that promotes each new newsletter issue and includes lots of company tags (example).
Bonus in case of an exclusive sponsoring of four subsequent issues or more: During the campaign period, an exclusive sponsor also is entitled to a large, linked visual ad (delivery dimensions 1200x800px) at the top of the following two lists: 2500+ Swedish tech startups & scaleups, 300+ Swedish tech startups & scaleups founded and led by women.
Payment conditions: Invoiced, payment due a week before the campaign starts.

Prices

For exclusive sponsoring (according to description above)

Discounted rates for bookings of multiple subsequent newsletters:

Book 8 subsequent newsletters or more, and get 61% off – SEK1750 (or €175) per newsletter.
Book 4 subsequent newsletters and get 44% off – SEK2500 (or €250) per newsletter.
Book 2 subsequent newsletters and get 22% off – SEK3500 (or €350) per newsletter.

Single newsletter: SEK4500 excl. VAT (or €450)

For non-exclusive sponsoring (according to description above)

Discounted rates for bookings of multiple subsequent newsletters:

Book 4 subsequent newsletters and get 20% off – SEK1800 (or €180) per newsletter.
Book 2 subsequent newsletters and get 10% off – SEK2000 (or €200) per newsletter.

Single newsletter: SEK2250 excl. VAT (or €225)

+++

For booking inquiries, or if you have a question, mail me at sponsoring@swedishtechweekly.com (in Swedish, English or German).

/Martin
Founder & curator
Swedish Tech Weekly & Swedish Tech News